Seo – Be Direct, Be Clear


If you are like most people, it is probably safe to say that you are often annoyed when sales people become… pushy. And it doesn't matter if it's a car salesperson or someone blocking your way past a kiosk in the mall, these sales people have something in common, and that is persistence and the belief that they can persuade you to buy anything and/or everything.

If they talk fast enough, or maybe if they fill your head with so many claims, they feel that you can be convinced.

Unfortunately, there are many sites on the Internet who feel the same way, that if they inundate the friendly neighborhood visitor with claims and boasts and incomprehensible numbers and figures, they'll persuade you that what they are offering is exactly what you need. And surely you'd agree with them… once you've waded through all the claims.

Or, there is the other situation, the one in which you wander into the wrong store, either because the name was misleading or you just weren't paying enough attention. The same thing happens online. SEO practices can get certain websites to the top of the ranking for a given keyword, even if the searcher's intent doesn't quite match up with the content of the site. The visitors who click on your site need to know they found the right place before they have the chance to beat a hasty retreat.

Given these experiences, it should be obvious that being direct and being clear is at least as important a part of SEO as keyword rich content writing or link recruitment. Well, to rephrase, it is important if you want to increase your conversion rate and not just the number of visitors.

Often SEO developers are focused on creating keyword relevant content, and advertisers are focused on finding that great turn-of-phrase or magical call to action that will persuade a visitor to make a purchase. But the truth of the matter is that often it is the simple act of making your site clear that will do the most good for your business.

By clear and direct, this means that a potential customer will need to know immediately where they are, what they can do/buy there, and why they should choose you over the competition.

For example, an old SEO tactic (a bad tactic, it should be added) was to redirect visitors to a different page. But it doesn't have to be that dramatic, either. If a visitor clicked on a PPC ad that claimed there was a free download/membership/whatever at the other end, yet when they get to the site there is no clear path to the freebie, this can lead a consumer to believe that they found the wrong place and they will try somewhere else.

Helping them understand what they can do on your site should happen next, and it should happen very quickly. Don't make them wade through lines of text before giving them an option to do something. That option should be available to them from the beginning, and they should know exactly what that option entails.

Finally, they need to see why you are the right choice instead of your competition. This does not mean bragging and talking yourself up. When you do that you've just reverted to the care salesman mentality again. And no one likes dealing with these personalties unless they absolutely have to. Clear comparisons and honest testimonials will go a lot further than hollow promises and claims.

Many times content writers feel like they need to answer the "why" before the "what" and the "where". This only leads to cumbersome dialogue and weary customers. Proper content needs to quickly confirm where they are and what they can do. Do not try to present the solution before the problem. When you address these issues you can start to create a site that will interest your customers and help them choose to do business with you.

The Use Of Dynamic Site Mapping In Increasing Your Site

The Use Of Dynamic Site Mapping In Increasing Your Site?s Visibility
Dynamic site mapping helps your website to amplify its visibility. This technique is now being increasingly used as important SEO practice.

Dynamic site mapping adds dynamic web pages to your website. Dynamic web pages have the potential to change the content at the time of request with the help of a program or script. These web pages make the content management system simple, streamline the web page generation process and offer personalized features. Dynamic site mapping offers permanent, search engine friendly URLs for every web page of your website.

Earlier search engine spiders were unable to index dynamic web pages. But, the changes in SEO techniques and algorithm of search engines have marginalized the difficulties. In order to make the dynamic pages easily crawled the SEO experts restrict dynamic URLs to two parameters or less. They avoid session Ids with dynamic web pages as search engines find difficulty recognize them with dynamic pages. The SEO experts have made special efforts to make the content of the dynamic websites easily accessible for search engines. Some SEO experts also perform paid inclusion and trusted feed programs to guarantee the indexing of dynamic sites.

Search Engine Optimization Services – Then And Now


Search engine optimization has come a long way. The earlier days of SEO were more of a hit and miss thing, but they did not really matter, as the search engines themselves were not too fine tuned. The only way of rating search engine result pages was by the use of tags for the articles and the photographs used on the web pages. However, search engines of today are virtually geniuses. There is hardly any scope for a website to fool a search engine over a period of time, unlike the earlier days where anyone who knew the workings of the internet could gain easy access to top ratings.

Though not known by the same name, search engine optimization services have been around for a long period of time now, and ever since search engines started forming a major chunk of the hits to a site, search engine promotion has become a major part of the SEO process. As time went on, there were a few major changes in the way search engine marketing services were perceived by the customers, and the good SEO consultants began to make a bomb of money, by optimizing their clients' websites to the best possible extent. With that, the budget of search engine optimization services became more than the actual cost of running the website itself!

Then started the days of affordable SEO. Today, though the term cheap SEO is in use, it is actually affordable SEO that you want to get involved with. No one wants a cheap SEO consultant, who is not accountable!
Affordable SEO services are the need of the hour, and there are quite a few that have risen to the occasion and are ensuring that the truly deserving websites are the ones that are being rated on top. Actually, even today there are a few consultants that try out unethical and immoral practices of optimization, but the search engines of today are intelligent enough to weed out the results of those kinds of websites. Affordable SEO is based on the art of understanding exactly the requirements of the web master, and then making a campaign with the maximum possible number of optimization channels in use.

Search engine optimization services of today use more than tags to optimize the presence of the website on search engine result pages (SERPs). Though tags are still a part of the process, just putting in tags do not ensure a prominent presence any more. Today, the ruling factor is page rank, which is determined by the number of links leading to the site, the number of keywords in each of the web pages' content, and the ranks of sites that link to this one. This complex algorithm ensures that search results are bang on target, and, as any search user would testify, most of the search terms lead us straight to the website we are looking for. In fact, Google is so confident about the process that there is even a button called 'Are you feeling lucky'!
We're waiting eagerly for the future!

Basics Of Search Engine Optimization (seo)


Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it would take for you to achieve that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.

What is Search Engine Optimization (SEO)?

Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Impact of High Search Engine Rank on Sales

Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let's examine factors that influence sales to see how effective search engine optimization can boost your revenues.

Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:

  • The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).
  • Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.
  • Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.

Let's look at an example. The Ultimate Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW's monthly sales should (approximately) double as well (to $5,000).

Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.

However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for "taupe widgets" each month. Role of Keywords in Search Engine Optimization

Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.

Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.

Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for "navy widgets" is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don't sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.

Using Keywords Effectively

Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.

Include the target keywords in the text of the page. Don't overdo it, though --- the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place

The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company's name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say "click me" to a prospective customer. "Superior taupe widgets - 50% off every day" is a good page title, while "Ultimate Taupe Widgets, Inc." is not.

Incorporate keywords into the headings on the page, as well as into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.

Understanding the basics of search engine optimization is an important first step in creating an optimized, well-positioned web site.