Search Engine Optimization Services – Then And Now


Search engine optimization has come a long way. The earlier days of SEO were more of a hit and miss thing, but they did not really matter, as the search engines themselves were not too fine tuned. The only way of rating search engine result pages was by the use of tags for the articles and the photographs used on the web pages. However, search engines of today are virtually geniuses. There is hardly any scope for a website to fool a search engine over a period of time, unlike the earlier days where anyone who knew the workings of the internet could gain easy access to top ratings.

Though not known by the same name, search engine optimization services have been around for a long period of time now, and ever since search engines started forming a major chunk of the hits to a site, search engine promotion has become a major part of the SEO process. As time went on, there were a few major changes in the way search engine marketing services were perceived by the customers, and the good SEO consultants began to make a bomb of money, by optimizing their clients' websites to the best possible extent. With that, the budget of search engine optimization services became more than the actual cost of running the website itself!

Then started the days of affordable SEO. Today, though the term cheap SEO is in use, it is actually affordable SEO that you want to get involved with. No one wants a cheap SEO consultant, who is not accountable!
Affordable SEO services are the need of the hour, and there are quite a few that have risen to the occasion and are ensuring that the truly deserving websites are the ones that are being rated on top. Actually, even today there are a few consultants that try out unethical and immoral practices of optimization, but the search engines of today are intelligent enough to weed out the results of those kinds of websites. Affordable SEO is based on the art of understanding exactly the requirements of the web master, and then making a campaign with the maximum possible number of optimization channels in use.

Search engine optimization services of today use more than tags to optimize the presence of the website on search engine result pages (SERPs). Though tags are still a part of the process, just putting in tags do not ensure a prominent presence any more. Today, the ruling factor is page rank, which is determined by the number of links leading to the site, the number of keywords in each of the web pages' content, and the ranks of sites that link to this one. This complex algorithm ensures that search results are bang on target, and, as any search user would testify, most of the search terms lead us straight to the website we are looking for. In fact, Google is so confident about the process that there is even a button called 'Are you feeling lucky'!
We're waiting eagerly for the future!

Basics Of Search Engine Optimization (seo)


Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it would take for you to achieve that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.

What is Search Engine Optimization (SEO)?

Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Impact of High Search Engine Rank on Sales

Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let's examine factors that influence sales to see how effective search engine optimization can boost your revenues.

Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:

  • The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).
  • Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.
  • Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.

Let's look at an example. The Ultimate Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW's monthly sales should (approximately) double as well (to $5,000).

Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.

However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for "taupe widgets" each month. Role of Keywords in Search Engine Optimization

Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.

Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.

Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for "navy widgets" is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don't sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.

Using Keywords Effectively

Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.

Include the target keywords in the text of the page. Don't overdo it, though --- the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place

The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company's name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say "click me" to a prospective customer. "Superior taupe widgets - 50% off every day" is a good page title, while "Ultimate Taupe Widgets, Inc." is not.

Incorporate keywords into the headings on the page, as well as into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.

Understanding the basics of search engine optimization is an important first step in creating an optimized, well-positioned web site.

Whom To Rely Upon For Affordable Website Promotion


Are you looking for affordable website promotion? Would you like to know what to do when you find one? Would you like to know what you can do to rank highly on the search engines without necessarily having to break the bank?

Then you should definitely think of hiring a professional that is capable of creating a link building campaign for you that will help you increase your visibility all over the web without necessarily spending a ton of money.

There are lots of affordable seo companies that will do a great job for far less than what it costs others to do. Before hiring any professional seo company however, you ought to know what to look out for.

Professional Seo Company With Good Reputation

One of the key things that make a company reliable is their reputation. What do people say about them? What are their previous or current customers saying about them? Are they mostly good or bad? A good company can never hide. Its reputation far precedes it.

So, when it comes to hiring an affordable website promotion company, your focus should be on those that people can vouch for. If you take the time to look for such companies, you would do very well.

Pricing and Cost

It is not like many webmasters would not like to have a big company doing their search engine optimization for them. The thing is big companies mean big fees. Since the number of home businesses and start up companies that can afford these companies are small, the best bet for most small businesses is to look for an affordable means of promoting their website thus spending less while still getting good results.

Many seo companies offer decent pricing that is both affordable and reasonable for new companies. For example, it is not in a new company?s best interests to start off its advertising with media buys. Those are very good for branding.

However, if you want exposure on a budget, hiring link building services that can help you do all the article marketing and syndication, create inbound links and one way links will be the best bet as they are affordable and will deliver very good results.

Ability to Increase Your Visibility and Popularity

Seo companies and link building services that are able to consistently deliver great results in terms of increased website visibility both in the search engines and across different media online are those you can rely on. They can consistently help you rank highly on the search engines, spread the word about your website using social media, forums postings, create back links to your website using permanent one way links and so on.

There are many reliable companies that are able to carry out the affordable website promotion that you need. However, you ought to take the necessary time and steps to ascertain their authenticity and their ability to help you deliver the good results you want or need.